MWA is a mortgage and protection broker operating out of London and targeting a mid-to-high net worth customer base. MWA was founded in 2006 by CEO John Morrison, who has achieved many accolades as part of the PRIMIS Mortgage Network, including being recognised as the Top Overall Advisor award for twelve consecutive years.

The acquisition of MWA marks Pivotal’s third acquisition of 2024, and its twelfth since inception in 2021, building on its existing mortgage and protection offering and adding to the group’s London footprint, which was initially established via the acquisition of John Charcol in April 2024.

Simon Embley, Group Chief Executive of Pivotal Growth, commented:
“I welcome MWA to the Pivotal family. MWA is a highly regarded mortgage and protection broker whose investment philosophy and strategic goals perfectly align with Pivotal’s. John Morrison also brings a wealth of experience to the wider Pivotal Group and so we are particularly looking forward to using his skills and expertise to enhance its capabilities.”

John Morrison, CEO of MWA said: 
“MWA is delighted to join Pivotal Growth and very much look forward to working alongside other companies in the Group; sharing ideas and practices to achieve growth, profitability and diversity. I am certain that the next few years will be incredibly exciting for everyone involved and expect we’ll have more good news to celebrate in the future.”